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Our people

The Team

Six specialists across sourcing, quality, compliance, operations, and customer experience—working together to bring affordable innovations to your door.

Global sourcing
We track new products and suppliers worldwide.
Quality & compliance
Testing, documentation, and regulatory checks.
Delivery
Operational excellence from dispatch to doorstep.

Amelia Cross

Head of Global Sourcing

Leads supplier discovery and negotiations across multiple regions, with a focus on reliability, speed-to-market, and long-term partnerships.

Amelia Cross headshot

Noah Patel

Quality Assurance Lead

Oversees product testing and supplier audits to ensure every item meets performance standards before it reaches customers.

Noah Patel headshot

Sofia Ionescu

Compliance & Regulations Manager

Coordinates documentation, labeling, and regulatory checks—keeping product lines aligned with applicable standards and guidance.

Sofia Ionescu headshot

Ethan Brooks

Operations & Logistics

Manages dispatch workflows, carrier coordination, and delivery timelines—focused on consistent fulfillment and smooth customer handoffs.

Ethan Brooks headshot

Maya Chen

Product Research Analyst

Tracks emerging categories, benchmarks competitors, and validates product-market fit—keeping the pipeline fresh and data-driven.

Maya Chen headshot

Oliver Hayes

Customer Experience Lead

Ensures fast, clear support and continuous improvements—bridging customer feedback with sourcing and operations to raise satisfaction.

Oliver Hayes headshot